Tween's generation

I believe that the future market lies in today’s Tween generation who are between 9 to 14 years old. This is a generation of attitude and knowledge. Soon they will be living in the world where everything is connected through the online interface. As Martin Lindstrom wrote, this is 'the first generation born with a mouse in their hands, and a computer screen as their window on the world'.

The boom of social networking website like Facebook, MySpace and Youtube has helped the kids to connect to the world like never before. They have benefited from the abundance of free information easily accessible online. The addictions seemed to be growing day by day and soon the social networking website will be the main tool for the company to track the Tween market. It help the company to communicate with them and satisfy their needs.

Kids today are becoming more affluent than the previous generations, and have an influential nature. Kids have a great influence in the brands they buy for themselves and the ones that are bought for them like breakfast cereals or soft drinks. They even influence many expensive purchases of their home. The demand of these kids is high today. The chance of building bond between them and the company is lower than 50% because these kids are less loyal to their brands. But those with loyal attitude tend to have a strong bond with the company which last for a very long period.

I think company is beginning to get a glimpse of the potential value of tomorrow's consumer. The faster the companies adapt to the changing market, the better will be the positioning.