The future of Facebook

After reading from what Chief operating officer, Sheryl Sandberg said about the Facebook future( source: businessweeek.com), it look like the future of Facebook is really bright. I was amazed by how their business strategy of advertising work so simple and yet so effective. Imagine their revenue is expecting to grow at 70% this year where it is consider as one of the toughest economic year where most economy is expecting to slide.
Facebook have done a remarkable job by differentiating their Advertising approach from their competitors like Google, Yahoo. Their Advertising have integrated so well into the user’s experience in the facebook. This have help the advertiser to built a directly relationship with the user.
Their company mission is to give people the power to share and make the world more open and transparent and connected. I think she is right about the world moving into connectivity, sharing and openness because in today’s world, Globalization have played a vital role. Facebook have help to connect friends and family that were lost in migration.
I think the future of facebook will involve people day to day activities like time management, transaction, shopping, their spouse or children activities. There is a high expectation on Facebook but I think their vision is right on track with the changing market. It's just the begining for Facebook.

eMetrics Marketing Optimization summit

It was on the 1st of April 2009 that I attended the E-metric summit held at the Toronto Marriott Eaton Centre Hotel. Top marketers from across the country attended this summit. As a member of student volunteer group, I got an opportunity to participate in some of the very interesting discussions from the marketers of Aeroplan, Sears, ebay and travelocity.

Most of the marketers were talking about the change in media market. It is interesting to know that the new form of media like Mobile, Social website, web application and video, are part of the evolution of the marketing trends. Companies are beginning to understand the importance of e-marketing strategy in order to keep up with the ever-changing market environment. There is a huge tilt in the marketing world from traditional to digital. Sooner or later, digital form of marketing will be taking over the traditional form of marketing like newspaper, radio, TV and others.

Topics on marketing metrics was even shared. It is through these marketing metrics that help the company to evaluate their success and their domination of market share.

Welcome

Welcome to my site!
I thought about creating my own blog for a long time. Now that my e-marking course require us to create a blog, it is the ideal time to do this. I will be sharing my thoughts about the changing market environment.