eMetrics Marketing Optimization summit

It was on the 1st of April 2009 that I attended the E-metric summit held at the Toronto Marriott Eaton Centre Hotel. Top marketers from across the country attended this summit. As a member of student volunteer group, I got an opportunity to participate in some of the very interesting discussions from the marketers of Aeroplan, Sears, ebay and travelocity.

Most of the marketers were talking about the change in media market. It is interesting to know that the new form of media like Mobile, Social website, web application and video, are part of the evolution of the marketing trends. Companies are beginning to understand the importance of e-marketing strategy in order to keep up with the ever-changing market environment. There is a huge tilt in the marketing world from traditional to digital. Sooner or later, digital form of marketing will be taking over the traditional form of marketing like newspaper, radio, TV and others.

Topics on marketing metrics was even shared. It is through these marketing metrics that help the company to evaluate their success and their domination of market share.