I believe that the future market lies in today’s Tween generation who are between 9 to 14 years old. This is a generation of attitude and knowledge. Soon they will be living in the world where everything is connected through the online interface. As Martin Lindstrom wrote, this is 'the first generation born with a mouse in their hands, and a computer screen as their window on the world'.
The boom of social networking website like Facebook, MySpace and Youtube has helped the kids to connect to the world like never before. They have benefited from the abundance of free information easily accessible online. The addictions seemed to be growing day by day and soon the social networking website will be the main tool for the company to track the Tween market. It help the company to communicate with them and satisfy their needs.
Kids today are becoming more affluent than the previous generations, and have an influential nature. Kids have a great influence in the brands they buy for themselves and the ones that are bought for them like breakfast cereals or soft drinks. They even influence many expensive purchases of their home. The demand of these kids is high today. The chance of building bond between them and the company is lower than 50% because these kids are less loyal to their brands. But those with loyal attitude tend to have a strong bond with the company which last for a very long period.
I think company is beginning to get a glimpse of the potential value of tomorrow's consumer. The faster the companies adapt to the changing market, the better will be the positioning.
Thursday, May 28, 2009
Friday, April 10, 2009
The future of Facebook
After reading from what Chief operating officer, Sheryl Sandberg said about the Facebook future( source: businessweeek.com), it look like the future of Facebook is really bright. I was amazed by how their business strategy of advertising work so simple and yet so effective. Imagine their revenue is expecting to grow at 70% this year where it is consider as one of the toughest economic year where most economy is expecting to slide.
Facebook have done a remarkable job by differentiating their Advertising approach from their competitors like Google, Yahoo. Their Advertising have integrated so well into the user’s experience in the facebook. This have help the advertiser to built a directly relationship with the user.
Their company mission is to give people the power to share and make the world more open and transparent and connected. I think she is right about the world moving into connectivity, sharing and openness because in today’s world, Globalization have played a vital role. Facebook have help to connect friends and family that were lost in migration.
I think the future of facebook will involve people day to day activities like time management, transaction, shopping, their spouse or children activities. There is a high expectation on Facebook but I think their vision is right on track with the changing market. It's just the begining for Facebook.
Facebook have done a remarkable job by differentiating their Advertising approach from their competitors like Google, Yahoo. Their Advertising have integrated so well into the user’s experience in the facebook. This have help the advertiser to built a directly relationship with the user.
Their company mission is to give people the power to share and make the world more open and transparent and connected. I think she is right about the world moving into connectivity, sharing and openness because in today’s world, Globalization have played a vital role. Facebook have help to connect friends and family that were lost in migration.
I think the future of facebook will involve people day to day activities like time management, transaction, shopping, their spouse or children activities. There is a high expectation on Facebook but I think their vision is right on track with the changing market. It's just the begining for Facebook.
Thursday, April 9, 2009
eMetrics Marketing Optimization summit
It was on the 1st of April 2009 that I attended the E-metric summit held at the Toronto Marriott Eaton Centre Hotel. Top marketers from across the country attended this summit. As a member of student volunteer group, I got an opportunity to participate in some of the very interesting discussions from the marketers of Aeroplan, Sears, ebay and travelocity.
Most of the marketers were talking about the change in media market. It is interesting to know that the new form of media like Mobile, Social website, web application and video, are part of the evolution of the marketing trends. Companies are beginning to understand the importance of e-marketing strategy in order to keep up with the ever-changing market environment. There is a huge tilt in the marketing world from traditional to digital. Sooner or later, digital form of marketing will be taking over the traditional form of marketing like newspaper, radio, TV and others.
Most of the marketers were talking about the change in media market. It is interesting to know that the new form of media like Mobile, Social website, web application and video, are part of the evolution of the marketing trends. Companies are beginning to understand the importance of e-marketing strategy in order to keep up with the ever-changing market environment. There is a huge tilt in the marketing world from traditional to digital. Sooner or later, digital form of marketing will be taking over the traditional form of marketing like newspaper, radio, TV and others.
Topics on marketing metrics was even shared. It is through these marketing metrics that help the company to evaluate their success and their domination of market share.
Wednesday, April 8, 2009
Welcome
Welcome to my site!
I thought about creating my own blog for a long time. Now that my e-marking course require us to create a blog, it is the ideal time to do this. I will be sharing my thoughts about the changing market environment.
I thought about creating my own blog for a long time. Now that my e-marking course require us to create a blog, it is the ideal time to do this. I will be sharing my thoughts about the changing market environment.
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